To me boutique is largely about how I am, or how I will be, served as a customer.
Boutique service providers treat me with a high level of customised care because I’m one of a small number of clients; therefore they know me, they know my business, they have a real relationship with me and they share their expertise with me.
Kordia aims to provide this too. Success in the eyes of the incumbents (Telstra and Telecom) is about serving hundreds of thousands of enterprise, SME and residential customers; whereas success for Kordia is about serving around 200 customers with a high level of intimacy.
Boutique also says something about the products and services provided, that they will be specialised and best of class. I visit boutique stores when I have specialised needs, and use ‘mass retailers’ for general purpose goods and services.
Kordia customers don’t have off-the-shelf problems, so off-the-shelf solutions won’t work. Our traditional broadcast customers are the classic example of customers who have varying and complex needs: from television and radio distribution, and contribution over IP; to in-house ICT services.
These solutions often involve developing customer software monitoring and reporting solutions to fit our customer's needs.
Why media and telecommunications? Where are these two linked?
Convergence has to be one of the most over used buzz words in the past decade or so. Nevertheless, the media and telecommunications industries are converging. More and more people are looking to telecommunications to access media content, and the media industry is moving with the times.
In the same way, Kordia has developed our networking capability from legacy media carriage, to advanced IP/MPLS networks carrying both media and telco services.
But we haven't forgotten our history. We still provide high quality wireless solutions and have a depth of expertise in video services for both corporate and media use.
Comments
Post has no comments.